Why B2B growth stalls in the AI era

1Hard to stand out

New companies launch every week, and buyers hear the same pitch.

2Stuck after the first 100

The first 100 customers come through your network. No repeatable pipeline sits behind them.

3Too many options

Inbound, outbound, paid and a new AI tool every week. It is hard to tell what works.

WHERE WE COME IN

Positioning that stands out

We set the ICP and a clear position in the AI clutter.

A pipeline that repeats

We build inbound and outbound systems around your ICP.

The right tools, built or bought

We build many paid tools as AI workflows in-house and flag what is worth buying.

How a typical GTM engagement works

Set up once, run every week, improved every month.

Target

ICP, positioning and offer, tested through market research and live outreach before any paid spend.

Reach

Outbound, content, paid ads and email, powered by AI workflows that source and enrich ICP-fit leads before anything is sent.

Connect

Lead sources, CRM and follow-up tools wired into one system, so every lead reaches your team with context and none goes cold.

Measure

A live dashboard of leads, pipeline, conversion and spend, refreshed automatically for every review.

Improve

Weekly review of results, then we double down on what works and cut what doesn't.

Start here

GTM audit

Find out where your pipeline is leaking, in 2 working days after we receive your data.

Share your dataA short data request
We audit2 working days
Readout and fixesScorecard and action list

What we look at

  • ICP and positioning
  • Offer and pricing
  • Channels and pipeline
  • Messaging
  • Lead quality and follow-up
  • Repeatability and reporting

What we need

  • A customer or CRM export
  • Pipeline and funnel numbers
  • Website and social media analytics
  • Your pricing
  • Past campaign results and anything else relevant
One-page GTM scorecardSample layout
ICP and positioningSolid
Offer and pricingImprove
Channels and pipelineLeak
MessagingImprove
Lead quality and follow-upLeak
Repeatability and reportingSolid
Action list
What you get One-page GTM scorecardTop pipeline and growth leaksAction list for a repeatable pipelineReadout call

Ways to work together

From a 2-day audit to an ongoing partnership. Many clients start with the GTM audit.

2 days

GTM audit

Find where your pipeline is leaking.

  • One-page GTM scorecard
  • Top pipeline and growth leaks
  • Action list for a repeatable pipeline
  • Full details above
3-4 weeks

Project sprint

Solve one GTM problem, such as ICP, positioning, pricing or channels.

  • ICP and positioning
  • Pricing and packaging
  • Channel and campaign plan
  • A prioritised action plan
3-6 months

Build and run

We set up the engine, run it, and hand it over.

  • Outbound and content engines
  • Funnel, onboarding and automation
  • Dashboards and weekly optimisation
  • Process and workflow systems
6+ months

Fractional partner

Your growth and operations partner, inside your team.

  • Own the growth plan and review cadence
  • Keep improving channels, funnel and spend
  • Leadership dashboards and special projects
  • Continuous process improvement across GTM and other functions to support growth

Frequently asked questions

Answers to common questions.

What is a GTM audit?

A review of your go-to-market, done in 2 working days after we receive your data. You get a one-page GTM scorecard, your top pipeline and growth leaks, and an action list for a repeatable pipeline.

What do you need from us for the audit?

A customer or CRM export, pipeline and funnel numbers, website and social media analytics, your pricing, and past campaign results or anything else you think is relevant.

How much does it cost?

Pricing depends on the scope of the engagement. Book a call and we will outline the options once we understand your situation and goals.

How long does an engagement take?

A GTM audit takes 2 days. A project sprint runs 3-4 weeks, build and run 3-6 months, and a fractional partnership 6 months or more.

Do you run the channels for us, or just advise?

Both are possible. In a build and run engagement we set up the engine, run it and hand it over. As a fractional partner we work inside your team and keep improving channels, funnel and spend.

Can you work with the tools we already use?

Yes, where we can. We connect your lead sources, CRM and follow-up tools into one system and tell you if something should change.

What happens after the audit?

You keep the scorecard and action list. Many clients then move to a sprint, a build, or an ongoing partnership, and some act on the list themselves.

Want to talk it through?

Book a call to find out how we could work with you, or start with a GTM audit.