Validate Your Idea

Pursue your idea with confidence

Growth Planning is a data-driven process for testing and improving your business ideas. So you can launch a company knowing there’s demand for it.

You have a great idea, but you’re not sure if it will work?

Do you have the right strategy in place?
Growth planning helps you determine if you have the right target audience and business model.
What is the demand for your business?
Growth planning helps you figure out if you’ll have enough customers to sustain your business.
Will your idea generate a profit?
Growth planning helps you get an idea of what your expenses and revenue would look like.

Growth planning helps you validate your idea — before you waste time & money on it

Step 1: Outline Your Idea

Before you can figure out if your idea is any good, you need to get it down on paper. Start by answering the following questions:

What problem are you solving?
Who is your target market?
What is your real competition?
How will your business model work?
How much should you charge?

Our Business Planning Workbook will help answer these questions and let you picture how your business will actually work.

Get the Workbook

Step 2: Talk to Potential Customers

Validate the need for your product by conducting customer interviews. Record every conversation and cover all the questions in step one.
Our customer interview guide provides a template for you to structure your questions and the responses at one place.

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Step 3: Examine & Improve

Review the feedback you collected and spot patterns that hint at whether or not there’s demand for your business.
Update your plan from Step 1, based on what you’ve learned.

If you think there is a potential for business, you should also consider building an initial forecast and an expense budget as well.

Get your Financial Modeling Template