Pursue your idea with confidence
Know your idea has real potential before you take the leap.
By testing demand and validating key assumptions, you can move forward with clarity and conviction.
Thoughtful Ideation and Planning helps build a strong business foundation and create something that truly lasts.
Step 1: Outline Your Idea
Before you can figure out if your idea is any good, you need to get it down on paper.
Start by answering questions like What and who's problem are you solving? Who will pay for it?
Our Business Planning Workbook will help answer these questions and more and let you picture how your business will actually work.
Step 2: Talk to Potential Customers
Validate your product idea by speaking directly with potential customers. Record each conversation and compare their insights to your initial assumptions from Step 1.
Use our Customer Interview Guide to structure your questions and capture responses.
Step 3: Examine & Improve
Look for patterns in the feedback to gauge demand for your idea. Use what you learn to refine your business plan.
If the potential looks promising, use our Financial Modeling Template to check the financial viability and investment needed for your idea.
Step 4: Put a plan in place
Bring your idea to life with a clear go-to-market strategy.
Identify your audience, craft your positioning, and map out how you'll launch using our GTM Planning Toolkit.